PITS AND GIGGLES STAND UP SHOW + SWEATY GIRL SURVIVAL GUIDE:

For Dove’s new Clinical + Care antiperspirant, we took sweaty girl struggles out of Reddit threads and TikTok comments and put them center stage with the queen of pit stains herself, Hannah Berner, as well as TikTok favorites Aumber Autry, Sydnee Washington, and Daniela Mora.

Pits and Giggles doubled as a content shoot for organic and paid social, with an audience of media, beauty influencers, and hyperhidrosis hotties. Our comedians also shared BTS content showing how Dove Clinical + Care kept them cool, calm, and pit stain-free on stage.

SWEATY GIRL SURVIVAL GUIDE (PAID SOCIAL)

We then launched our content series, where Hannah responded to real stories sourced from her announcement post with the ultimate sweaty girl rec: Dove Clinical + Care.

By integrating real women’s experiences into both a live stand up show and social series, we created an earned attention grabbing campaign that was fueled by social conversation. Final impressions to come, but we recieved earned media coverage from Good Morning America, ABC, Ok Magazine, The Zoe Report, Buzzfeed, and many more!