POPSICLE FLAVOR FEUD

People have big feelings about their favorite Popsicle flavors. So we fueled the frozen feud, breaking up the iconic Multipack and inviting the internet to duke it OUT To crown the true #1 flavor in the group.

I lead a team of creatives, designers, and content creators on the campaign, which included over 30 pieces of social content, influencer partnerships, team merch. I also had the supreme honor of co-authoring a Grape Popsicle break up song with Ashlee Simpson and directing the music video.

To launch, we pulled inspiration from iconic social media breakup moments: the One Direction Instagram essay, Amanda and West’s joint story statement, and of course, Scandoval.

Then we upped that ante, grabbing the intention of millennial moms with reality tv royalty Stassi Shroeder, TikTok takedown master Drew Afualo, and the original y2k alt girl Ashlee Simpson as our flavor team captains.

Clapacks, response videos, and even a original break up song escalated the drama.

We created paid and organic social content to bring to life the personalities of each flavor and further drive the fandoms.

THE RESULTS:

Over 2.1 Billion impressions, 350,000 votes, and 107 media placements, including Forbes, US Weekly, and Ok Magazine.