Dove Clinical + Care deo
Clinical deos get a bad rap for being harsh, extreme, or even embarrasing. For this campaign, we went beyond the sterile expectations for Clinicals, showing the girls that sweat it, we get it and we’ve got you. Through relatable scenarios, cheeky copy, and a playful, beauty-inspired visual approach, this paid campaign stripped the stigma from sweating.
I was the sole copywriter and creative lead on this campaign, overseeing TVC and a paid social campaign with over 50 unique assets. We cast real women who struggle with sweat, using their stories and experiences as the inspiration behind every peice of content.