Wendy’s bacon maple chicken Sandwich

Wendy’s released their New Bacon Maple Chicken Sandwich right around the most cherished made-up holiday of them all: Maple Syrup Day. Coincidence? …. Yes, yes it was. But did we tap this sweet, sweet coincidence for all it was worth? You bet your maple syrup-lovin’ buns we did. Millions of people on Twitter joined us in the syrupy celebration by watching our instant holiday classic: The Night Before Maple Syrup Day.

Night before maple syrup day twitter video.

Link to story's Twitter thread

T.V.

We also created commercials to get the word out about Wendy’s latest culinary creation.

INSTAGRAM ADD-ON

In addition, we created an Instagram account for one of the story’s most beloved characters: Dealio, the sweater knitting Armadillo.

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Copywriter: Sydnie Felton. Art Director: Katie Curtis. ACD Copy: Ramon De Los Santos. ACD Art: Ethan Tedlock. Creative Director: Jordan Gray